Labels:text | screenshot | font | circle OCR: Business Rules Product Line Suboptimal Business Rules Target Market Segments PLAN . Data Warehouse Product, Market Segment, and Customer Marketing Plans . Operational Data Store Organization Profitability Campaigns Plan Metrics EXECUTE Operational Systems ASSESS Operational Data Store Operational Data Store . Data Warehouse Customer and Account Base Actuals Business Rute Violations FIGURE 3. Application portfolio components' use within a business cycle.